Graduation in medicine, science, pharmaceuticals/nutrition.
MBA/PGDM would be a plus.
Job Description:
Enable ethical field force to meet regional and team KPIs.
Analyse market, category, and channel opportunities within the territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
Deploy marketing programmemes to target customers and accounts via the Medical Reps, including education, execution, and tracking of programme impact/success.
Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process.
Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching, and role-modelling.
Build and maintain relationships with customers and accounts across digital, remote/virtual, and face-to-face channels to increase awareness and loyalty to Abbott brand products.
Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area.
Provide direct, ongoing support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback, and escalations.
Develop and expand a network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs).
Work cross-functionally with Marketing, Analytics, and SFE to gather and interpret customer and market behaviour data, translating omnichannel engagement data into real-world activities.
Skills Required:
Must have knowledge of market dynamics, demographics of area.
Must have knowledge of Channel sales across different types of outlets.
Networking and orientation towards customer (retailers/associations) management.
Possess negotiation skills, people development, Networking Ability and influencing ability.
