Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement.
Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement.
Utilize Sprinklr’s AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization.
Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies.
Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation.
Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklr’s Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration.
Design AI-driven customer engagement frameworks, leveraging Sprinklr’s (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels.
Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions.
Skills Required:
Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing
