Analyse marketing, digital, and campaign data to uncover patterns and deliver actionable insights.
Support performance measurement, experimentation, and strategic decision-making across the marketing funnel.
Translate business questions into structured analyses and data-driven narratives.
Design and maintain scalable data pipelines and workflows using SQL, Python, and Databricks.
Build and evolve a marketing data lake, integrating APIs and data from multiple platforms and tools.
Work across cloud environments (Azure, AWS) to support analytics-ready data at scale.
Serve as project lead or scrum owner across analytics initiatives—planning sprints, managing delivery, and driving alignment.
Use tools like JIRA to manage work in an agile environment and ensure timely execution.
Collaborate with cross-functional teams to align priorities and execute on roadmap initiatives.
Build high-impact dashboards and data products using Tableau, with a focus on usability, scalability, and performance.
Enable stakeholder self-service through clean data architecture and visualization best practices.
Experiment with emerging tools and capabilities, including GenAI for assisted analytics.
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