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Senior Analyst - Marketing Analytics

New Delhi

3-4 years
Not Disclosed

Requirements:

  • Hands-on experience with SQL, Python, and tools such as Databricks, Azure, or AWS.
  • Proven track record of building and managing data lakes, ETL pipelines, and API integrations.

Job Description:

  • Analyse marketing, digital, and campaign data to uncover patterns and deliver actionable insights.
  • Support performance measurement, experimentation, and strategic decision-making across the marketing funnel.
  • Translate business questions into structured analyses and data-driven narratives.
  • Design and maintain scalable data pipelines and workflows using SQL, Python, and Databricks.
  • Build and evolve a marketing data lake, integrating APIs and data from multiple platforms and tools.
  • Work across cloud environments (Azure, AWS) to support analytics-ready data at scale.
  • Serve as project lead or scrum owner across analytics initiatives—planning sprints, managing delivery, and driving alignment.
  • Use tools like JIRA to manage work in an agile environment and ensure timely execution.
  • Collaborate with cross-functional teams to align priorities and execute on roadmap initiatives.
  • Build high-impact dashboards and data products using Tableau, with a focus on usability, scalability, and performance.
  • Enable stakeholder self-service through clean data architecture and visualization best practices.
  • Experiment with emerging tools and capabilities, including GenAI for assisted analytics.

Skills Required:

  • Strong communication and storytelling skills — able to lead high-stakes meetings and deliver clear insights to senior stakeholders.
  • Excellent organizational and project management skills; confident in managing competing priorities.
  • High attention to detail, ownership mindset, and a collaborative, delivery-focused approach.

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