Marketing Automation Specialist

Requirements:

• Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
• Proficiency in HTML & CSS is required, understanding of email campaign best practices and expertise with email fundamentals including reputation, spam, security & deliverability.

Job Description:

• Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
• Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Manage and implement content translation and localisation for different regions.
• Creating template based & customised emailers in HTML & CSS on Pardot.
• Advance lead scoring and support asset tracking.
• Provide first-line support to international team members on the functionality of the marketing automation platform.
• Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
• Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
• Perform day-to-day system maintenance, driving improvements, and employing best practices.

Skills Required:

• Strong attention to detail.
• Ability to multi-task and meet deadlines.
• Excellent communication and interpersonal skills.
• Ability to work in multi-disciplinary and international teams.
• Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.