Advance knowledge of campaigns management leveraging CRM, marketing automation platforms to support sales & marketing.
Hands on Experience on Marketing Automation tools like Pardot, Marketo, Eloqua, Hubspot and Salesforce CRM is mandatory.
Job Description:
Collaborate with Global Onsite Stakeholder and actively be involved in creating Campaign strategies to execute Go To Market campaigns.
Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
Be aware of the country specific GTM plans and alignment with Group Priorities.
Manage the development and execution of campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
Should be a Subject Market Expert and proactively advise Stakeholders on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices
Provide training on Lead Generation, lead scoring & marketing automation processes to improve awareness of sales teams.
Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
Ability to create reports & Dashboards on Salesforce as required.
Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
Define and implement new marketing automation methodologies that will maximize efficiency
Collaborate internally with other Digital Channel Management teams like Paid, Web etc to drive & plan effective integrated customer journey programs.
