Minimum education: Higher vocational / professional education (Bachelor Degree)
Job Description:
Develop a digital marketing calendar followed by implementation & overall management of digital marketing strategy & activities for the organisation.
Design, Implement & Manage digital marketing activities across a broad range of digital marketing channels (Social Media, SEO, SEM, Social Media, GA, Email, Mobile, Display, Search, programmatic).
Manage and maintain the company’s owned/paid media including websites, mobile apps, email/CRM software, Ad campaigns and validate impact with online customer research.
Prepare and manage the digital marketing A&P with focus on managing ROI and KPIs across the channels, including impressions, Engagement & Sales numbers.
Manage and develop online content, including Social SEO, SEM , Search & Display Ad campaigns.
Managing External partners/Agencies for content creation & channel management.
Conduct research on market trends, the brand’s audiences and competitors, and the end-to-end consumer journey to drive engagements and conversions.
Skills Required:
Technical
Content Copywriting/Editing /Creative Writing
Competitive Analysis
Video/ Visual Content Strategy Management Inc. Curation/ Conceptualization / implementation.
Digital paid media advertising incl. GA/OTT/Pragrammatic/PPC
Digital Marketing Analytics/Strategy
Email Marketing Strategy.
Social Management including page management/ advertisement & analytics for Facebook/Instagram, LinkedIn, YouTube, etc.
