Job Details

Requirements:

• Experience in fintech or trading platforms is preferred.
• Conversational-level English

Job Description:

• Develop and optimize email and push campaigns to increase user engagement, retention, and conversion.
• Segment user base and personalize messaging based on customer behavior and lifecycle stage.
• Conduct A/B testing and implement data-driven improvements (open rate, CTR, CR).
• Build automated communication flows (drip, onboarding, win-back, etc.).
• Analyze campaign performance and prepare regular reports.
• Collaborate with marketing, product, and design teams to ensure consistent communication.
• Collect user feedback and leverage insights to enhance content and strategy.
• Work on conversion rate optimisation and identify friction points in the user funnel.

Skills Required:

• Basic knowledge of HTML for email content creation.
• Proven track record of improving open rates, click-through rates, and conversion rates.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Braze).
• Strong understanding of customer segmentation and personalization strategies.
• Familiarity with A/B testing and data-driven optimization methods.