Email Marketing Specialist

Requirements:

• Certifications in Eloqua or other marketing automation platforms
• Experience with lead scoring and nurturing workflows
• Experience with data analysis and campaign optimization
• Knowledge of integrated marketing approaches across channels
• Experience with cross-channel marketing campaigns
• Knowledge of CSS and responsive email design techniques
• Experience with content strategy and development for email marketing

Job Description:

• Create email marketing campaigns using marketing automation software (Eloqua) for both client and prospect base
• Design and build HTML emails including custom templates, general email, and responsive newsletter designs
• Create and send emails in consultation with program managers according to marketing plans
• Follow 'best practice' in email design guidelines and documentation
• Coordinate email marketing program development and implementation
• Manage email marketing campaigns, implementation of A/B tests and delivery optimization
• Consult with project managers to assess requirements
• Ensure email campaigns comply with best practices and adhere to CAN-SPAM and other data privacy laws
• Optimize email program for deliverability, list hygiene, and other best practices

Skills Required:

• Marketing skills