Email Marketing Specialist

Requirements:

• Certifications in Eloqua or other marketing automation platforms
• Experience with lead scoring and nurturing workflows
• Experience with data analysis and campaign optimization
• Knowledge of integrated marketing approaches across channels
• Experience with cross-channel marketing campaigns
• Knowledge of CSS and responsive email design techniques
• Experience with content strategy and development for email marketing

Job Description:

Create email marketing campaigns using marketing automation software (Eloqua) for both client and prospect base
Design and build HTML emails including custom templates, general email, and responsive newsletter designs
Create and send emails in consultation with program managers according to marketing plans
Follow 'best practice' in email design guidelines and documentation
Coordinate email marketing program development and implementation
Manage email marketing campaigns, implementation of A/B tests and delivery optimization
Consult with project managers to assess requirements
Ensure email campaigns comply with best practices and adhere to CAN-SPAM and other data privacy laws
Optimize email program for deliverability, list hygiene, and other best practices

Skills Required:

• Marketing skills