Develop a comprehensive marketing strategy focused on generating demand based on our customers’ needs and the unique competitive advantages of our products and services in the country.
Manage the activity of the country marketing team to generate, nurture and qualify leads through field activities to achieve our strategic objectives and meet or exceed regional targets.
Provide input to internal teams based on market intelligence on new trends, opportunities and competitor activity to the annual strategic and commercial plans for the various product families.
Lead customer and sales feedback activities related to messaging and campaign development. Partner with our sales leaders to develop and execute a comprehensive regional marketing plan. Commercialize new product launches.
Apply daily management approaches to actively track and report against targets and apply PSP methodology to determine appropriate counter measures if improvement is needed.
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