Assistant Marketing Manager

Requirements:

• Demonstrated understanding of marketing fundamentals, with some exposure to ATL, BTL, and digital marketing.
• Experience in assisting with brand or portfolio development and activation activities.
• Familiarity with marketing across diverse channels, including digital platforms.

Job Description:

• Marketing plan execution: Supporting the implementation of marketing strategies and plans, including ATL/BTL activities and digital campaigns.
• Brand activation support: Assisting with brand positioning and communication initiatives.
• Insight gathering: Supporting the collection and analysis of consumer insights and value propositions, with a focus on digital trends.
• Portfolio assistance: Helping with product portfolio management tasks.
• Local market adaptation: Supporting "Local for Local" initiatives and adapting global campaigns for the Indian market.

Skills Required:

• Ability to work effectively within a team and provide strong support to senior managers.
• Good communication and interpersonal skills, with a willingness to learn and contribute.
• M.B.A. from a premier B-School