The roles & responsibilities:
To Plan & Execute the Marketing Promotional Strategies & ensure implementation of the same by sales team with the objective of product-wise sales targets achievement as per the business plan.
2. To coordinate all Promotional material through the team & ensure its effective utilization by the field team.
3. Design marketing campaigns/ Field Activities to influence relevant customers as per product behavior and market potential.
4. To coordinate customer gatherings in the field & at Veterinary colleges. Also, Kisan mela, Scientific exhibitions participation coordination.
5. Gathering competitors' strategies information by creating a market Intelligence concept amongst the team and creating our own company strategies, product USPs, and product positioning accordingly to snatch market share.
6. To coordinate in-field & classroom training for the sales team to enhance their technical and product knowledge
7. Sending regular product-wise analysis to the field team& procuring their product-wise plans/strategy for further monthly product-wise objectives achievement.
8. Field work for supporting the sales team and conducting technical interactions with different customers and mass awareness activities for 12-15 days.
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